A Victory for the Hyundai A-League

Melbourne Victory Chairman, Anthony Di Pietro has welcomed the new Hyundai A-League broadcast partnership announced today.

Melbourne Victory Chairman, Anthony Di Pietro has welcomed the new Hyundai A-League broadcast partnership announced today.

“All parties should be congratulated on achieving this deal, which ensures that football has a platform to continue its growth well into the future,” Mr Di Pietro said.

Under the new agreement which runs until June 2017, SBS will screen Friday night matches live, while also showing Hyundai A-League finals matches on a one-hour delay, with Fox Sports continuing to show every game live as it has done since the A-League-s inception in 2005.

“From a club perspective, today-s announcement is great news. Our very loyal member and fan-base will now have even more access to their Melbourne Victory throughout the 2013/14 season and beyond, as well as our future finals campaigns. With the introduction of the SBS free-to-air component of the deal, in conjunction with the existing Fox Sports coverage of football, it will enable our members and fans to see the very best coverage on their screens and dramatically increase the reach for the Hyundai A-League and football right across Australia.

“The new deal will provide an increase in the revenue distribution to our club, enabling us to implement our strategic initiatives to build our entire business. It also works to shore up the competition through financial support and audience reach, as the league continues its growth curve over the next 4 year cycle.

“We certainly share the sentiments of FFA Chairman, Frank Lowy; it-s a very good day for Australian football.”