Melbourne Victory has paid tribute to its loyal and passionate members in its new membership theme for the 2016/17 Hyundai A-League season – Arm in Arm.
Victory is aiming to sign 30,000 members next season, after breaking its all-time membership record in the 2015/16 season.
In a video produced by the club launching the new theme, coach Kevin Muscat and Victory players stand alongside members and supporters, united in their quest for continued success, both on and off the field.
"We stand united with our members, Arm in Arm. Together we will improve and evolve, with the objective of delivering sustained success," said Victory Chairman Anthony Di Pietro.
"This season offers tremendous opportunity. We have our eyes set firmly on the Hyundai A-League Premiership and Championship titles and to continue to build our club.
"We look forward with great anticipation to the season ahead. Our members are part of the Victory family and we look forward to having them with us again in 2016/17."
Victory members are encouraged to use the hashtag #ArmInArm on social media as the club embarks on its 12th season in the Hyundai A-League.
Auto12 members will receive their membership information in the mail in the next few days. The remainder of our members can expect to have their renewal information hit letterboxes from June 28, with memberships on sale through gomvfc.com.au and 1300 GO MVFC from Friday, June 24.