Melbourne Victory is pleased to announce a new three-year term with TAC Victoria as a Major Partner of the club.
TAC has been a loyal partner of Melbourne Victory since the inaugural season of the Hyundai A-League, with the 15-year partnership using the power and reach of the club to build awareness and promote safe driving behaviour.
Recently, both parties have been working together to support the ‘Towards Zero’ strategy to reduce death and serious injury on Victoria’s roads.
As part of Towards Zero, the TAC will be asking all Victory members and fans to think safety first when buying their next new or used car, highlighted through an integrated TVC, launched today, featuring Melbourne Victory players.
WATCH: TAC’s new TVC, featuring Melbourne Victory players
https://players.brightcove.net/5498268484001/default_default/index.html?videoId=6093892291001
As an extension of this initiative, Melbourne Victory Goalkeeper Lawrence Thomas will also wear the number ‘0’ in three home matches this season in which TAC are the match day partner.
The gesture symbolises both Melbourne Victory and the TAC’s commitment to achieving zero road deaths and serious injuries.
Melbourne Victory Chief Executive Officer, Trent Jacobs, said a central component of the long-standing partnership has been using Melbourne Victory as a platform for sharing road safety messages to members, fans and the wider community through match day activations and digital campaigns.
“The message of road safety is incredibly important, and one we’re proud to actively support TAC on,” said Jacobs.
“There is a core belief in shared responsibility, in that we are all part of the solution of achieving zero deaths and serious injuries on Victoria’s roads.
“We see thousands of members and fans through our gates each season, many of whom commute by car, so want to play a role in making sure our roads are as safe as possible.”
WATCH: Lawrence Thomas will wear the number 0 in three home matches this season
https://players.brightcove.net/5498268484001/default_default/index.html?videoId=6093873801001
TAC Chief Executive Officer, Joe Calafiore, said the partnership with Melbourne Victory will continue to significantly help spread their message of road safety.
“Being able to partner with Melbourne Victory for the last 15 years has helped increase the Victorian community’s awareness of road safety issues,” said Calafiore.
“Victory are strong supporters of our message and have been a wonderful vehicle in helping change driver behaviour and ultimately reduce the incidence of road trauma.
“We look forward to continuing this partnership and their ongoing support in reducing Victoria’s road toll through the Towards Zero campaign.”
