Multicultural Community Ambassador program launched

Melbourne Victory Football Club has launched its Community Ambassador program, which focuses on engaging with diverse multicultural communities through football.

Since the club was founded in 2004, Melbourne Victory has continually strengthened its relationships with diverse cultural communities throughout Victoria. The new Community Ambassador program, with 25 ambassadors inducted, will continue to grow these relationships.

Welcomed by Melbourne Victory CEO Ian Robson and General Manager – Community Stella Smith at an induction evening at AAMI Park this week, the ambassadors will have the pleasure of sharing the beauty of football with people of diverse backgrounds while also bringing communities together to enjoy the magic of football with Victory.

"Melbourne Victory understands the role it can play in sharing our love of football to the wider community, particularly the diverse multicultural populations of Melbourne and Victoria,” Robson said.

"We are committed to engaging with communities of as many cultural backgrounds as we can to ensure as many people as possible can experience football the Victory way.

"Our U-NITE game, this year on Australia Day at Etihad Stadium against Sydney FC, is a wonderful celebration of multiculturalism in football and we are looking forward to having a sea of colour at one of the major events on our annual calendar again this season.

"I wish our ambassadors the best as they spread the message of warmth and inclusion to all the communities around the state and welcome them into the Victory family throughout the season and beyond."

Melbourne Victory has launched its community ambassador program.

Melbourne Victory has launched its community ambassador program.

Melbourne Victory has launched its community ambassador program.