Victory taking Football to the People

Melbourne Victory is pleased to announce the club has agreed to a partnership with Football Federation Victoria (FFV) and Sports Education and Development Australia (SEDA) which will further broaden the clubs football development activities at an educational and grass roots level across Victoria.

Melbourne Victory is pleased to announce the club has agreed to a partnership with Football Federation Victoria (FFV) and Sports Education and Development Australia (SEDA) which will further broaden the clubs football development activities at an educational and grass roots level across Victoria.

The partnership will allow Melbourne Victory to be the dominant brand in football development activities conducted by the FFV and SEDA in our state. Melbourne Victory is recognized as one of the premier football organizations in Australia and by supporting the development of football throughout Victoria, Victory is helping to provide greater recognition and promotion of the FFV and SEDA programs.

Through the partnership, Melbourne Victory and SEDA have launched a new Grade 5 & 6 program ‘Kickin- around with Victory- in Victorian Primary schools - targeting approximately 8,000 children in the first year alone.

Melbourne Victory-s Managing Director, Richard Wilson, believes these partnerships are crucial. “Maximizing the depth of work our club is doing in the community is a key strategic objective.”

“We are thrilled about the opportunity to work with FFV and SEDA enabling us to not only have greater access and a stronger presence with these key groups, but to also help foster the growth of football in this state.”

Melbourne Victory-s involvement with SEDA also allows youngsters the chance to pursue their sporting ambitions. The four Melbourne Victory Sports Development Programs and two Youth Development Programs allow up to 150 students the opportunity to deliver programming and coaching form and with the club, while undertaking their VCE certificate.

The program will see Melbourne Victory deliver coaching and education programs to some 40,000 school students each year. The popularity of these programs is evident, as the intake of students into this year-s program has long been filled.

Brad Green, director of SEDA, is excited by the prospect of such a partnership, “SEDA is an educational program partnering many leading Victorian sporting organisations.”

“The VCE/VCAL program is for students between the ages of 16 and 19. The partnership with Melbourne Victory provides a great opportunity for students to further develop their sporting and educational experience.”

“SEDA is extremely excited by the new partnership formed with Melbourne Victory. They are a professional organisation with a focus on developing football throughout Victoria.”

While FFV Chief Executive, Mark Rendell sees the partnership as a positive step forward, “We are delighted to partner with Melbourne Victory FC and SEDA to deliver some really great benefits to the football community.”

“This agreement will ensure that grass roots football is delivered by SEDA to thousands of primary school students, whilst also promoting one of the sport-s key local brands in Melbourne Victory.” Rendell added.